PRODUCT DESIGN + FRONTEND DEVELOPMENT

    Complex, made clear.

    Appstruct is a product design and front-end studio founded by Bigad Elsherif. We find where products lose people, then design and build the fix.

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    © Appstruct · Cairo · Casablanca · Berlin

    appstruct.art

    WHAT WE DO

    We combine product thinking, interface design, and frontend craft to help ambitious teams move from idea to a product people can understand and use.

    Four ways we move products forward

    Every engagement starts with the same question: what is this product actually asking someone to understand? The work follows from the answer.

    Clarify the product

    UX strategy, information architecture, user flows, and interface systems.

    Make the launch credible

    Marketing websites and product pages that explain the value quickly and build trust.

    Build the experience

    Production-ready frontend development using modern React and Next.js workflows.

    Improve what already exists

    UX audits, redesigns, design systems, and focused product improvements.

    Start a projectSee the work
    "Good design is obvious. Great design is transparent." — JOE SPARANO, Designer

    WHO WE WORK WITH

    • SaaS and AI products
    • Marketplaces and platforms
    • Automotive and mobility products
    • Premium digital brands

    The projects we've been working on

    A closer look at how each product was structured, designed, and built — the problem, the decisions, and what shipped.

    8
    Case studies
    3
    Cities
    2
    Languages

    Projects

    • Good Stuff — Film studio website, design & build
    • Lowkar — Marketplace UX for used cars
    • HYS Games — Storytelling for a game studio
    • Binala — Mobile product architecture
    See all 8 projects →

    Common questions

    Who founded Appstruct?
    Appstruct (appstruct.art) was founded by Bigad Elsherif, a product designer and front-end developer. He leads the studio's work and is also co-founder of Voltix, an EV spare-parts marketplace, and a UX consultant for Garment IO.
    Where is Appstruct based?
    Appstruct works across Cairo, Casablanca and Berlin.
    What does Appstruct design and build?
    Web apps and dashboards, product marketing websites, and mobile app UX and UI. The studio also works on UX strategy and information architecture, production-ready frontend development, and improving existing products through audits, redesigns and design systems.
    Is Appstruct the same as the AppStruct no-code builder?
    No. Appstruct at appstruct.art is not related to AppStruct, the no-code app builder. They are different organisations that happen to share a name.
    How do I start a project?
    Tell us what you are building and where you need help, through the contact page at appstruct.art/contact. We reply with a practical next step.